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American Fitness Wholesale has been distributing sports nutrition since 2002 throughout Texas. AFW specializes in functional beverages and specialty nutrition. AFW has the experience and leadership in choosing the right vendor to suit the customers' needs.  AFW is a family run business with over 20 years of experience. 


At AFW, we cherish the relationship between us and our customers, and continue to strive for customer excellence. Let us help grow your business and thank you for choosing AFW. 




Michael Franke is an accomplished sales and business consultant, Michael was introduced to the American Fitness Wholesale team in November of 2021, and joined the team full time as the sales manager in February 2022.  Born and raised in Oklahoma City, Michael attended Oklahoma State University 1995-1998, finishing up at the University of Central Oklahoma 1999 with a major in Public Relations.  Michael moved to the Dallas area in 2005 where he has worked in sales consulting and has helped several businesses over the years exceed their goals.  Earning top positions within organizations via his sales creativity and track record, Michael has achieved sales records within multiple work fields to include energy management & procurement to consumer product sales. We are very happy to him on the team. and look forward for many years of success.

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